22 Dec
22Dec

"The Albanian Riviera is the Mediterranean's best-kept secret - wild beaches, no mega-resorts (yet) and the last true escape before the crowds arrive,"  begins the prestigious Forbes article about our country.

According to the article, by Jordi Lippe-McGraw, Former Contributor, “for decades, the Mediterranean has been playing with the same old gold: Capri, Saint-Tropez, Mykonos, Ibiza, the kind of places where the yachts are bigger than the local fishing fleet, and the bill for a seaside lunch can fund a modest Balkan vineyard. But those who travel from within, those who whisper names at dinner parties and secretly wish you wouldn’t follow their advice, have tagged a new name: Albania.”

Full article:

For decades, the Mediterranean has been spinning the same golden oldies: Capri, Saint-Tropez, Mykonos, Ibiza — the kind of places where the yachts are larger than the local fishing fleet, and the bill for a seaside lunch could finance a modest Balkan vineyard. But travel insiders — the ones who whisper names at dinner parties and secretly wish you wouldn’t follow their advice — have been circling a new name: Albania.
Yes, Albania.
Wedged between Greece and Montenegro, with a coastline lapped by the Ionian Sea, Albania has for years been the forgotten cousin of the Adriatic club. Overshadowed by Croatia, misunderstood by Western Europe, and long closed off by a grim communist regime, it remained a blank spot on the Mediterranean map.
So here’s the thing about Albania — it’s the part of the Mediterranean hardly anyone has been paying attention to, and that’s exactly why it’s interesting right now. On the southern coast, you’ve got the Albanian Riviera. It runs along the Ionian, with cliffs and pebbled beaches that, honestly, wouldn’t look out of place in Greece or Italy. But the vibe is completely different. There are no massive resorts or glossy beach clubs (yet), and prices are much lower.

Full article: 

https://www.forbes.com/sites/jordilippemcgraw/2025/07/15/the-secret-mediterranean-why-albania-should-be-your-next-vacation/

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